As a society, we look up to celebrities and make them our personal idols. There is always something they have that we want, be it their stylish haircut, flawless skin, sparkling smile, or shapely body. We are always eager to learn about the latest celebrity diets, trainers, and weight loss tips. Marketing teams not only know this, but they also study it extensively in order to take full advantage of our wanting nature. Companies use celebrities to get their products noticed, and to lend credibility to their advertising campaigns.

Both Jenny Craig and Nutrisystem have been on the market for a very long time, and have proven successful results. However, a company in any industry needs to distinguish itself from its competitors in order to maximize sales. This is why companies employ big names to push their product, hoping that a pretty face and a dusting of star power will induce the consumer to choose them over the competition.Jenny Craig celebrity diet

Weight loss guru Jenny Craig brought her commercial weight loss program to the American public in 1985. It has been a commercial powerhouse and one of the more popular celebrity diets ever since. It involves a three-step program: